ZOI Makers
GOOGLE ADS

Google Ads That Generate Leads — Not Just Clicks.

Search campaigns built around buyer intent, relevant landing pages and conversion tracking so advertising is measured by enquiries and business opportunities.

START A CONVERSATION

Tell us what you need.

Share your current situation and goal.

🔒 We respect your privacy. No spam, ever.
THE OPPORTUNITY

Clicks become expensive when the system around them is weak.

We connect keyword intent, ad messaging, landing pages and conversion tracking. That means your campaign is not optimised in isolation from the experience people have after they click.

01

Wrong search intent

Budget is spent on searches that are related to the topic but unlikely to become customers.

02

Traffic sent to the homepage

Generic pages rarely continue the exact promise made in the ad.

03

Weak conversion tracking

Calls, WhatsApp enquiries and meaningful lead actions are not measured correctly.

04

Optimising for clicks

Campaign changes are made around traffic metrics instead of lead quality and business outcomes.

WHAT'S INCLUDED

A complete google ads management foundation.

The exact scope is tailored to the business, but these are the capabilities the system is designed around.

Keyword and search-intent strategy
Campaign and ad-group structure
Responsive Search Ads
Negative keyword management
Dedicated landing-page recommendations
Form, call and WhatsApp tracking
Budget and bidding optimisation
Lead-quality focused reporting
OUR PROCESS

Clear steps. Measurable decisions.

01

Audit

Review existing account, offer and conversion path.

02

Plan

Keywords, campaign structure, messaging and landing pages.

03

Track

Set up the lead actions that actually matter.

04

Launch

Build and launch tightly themed campaigns.

05

Optimise

Improve search terms, ads, bids and conversion rate.

SERVICE RESULTS

How Google Ads Management changes the customer journey.

Three service-specific project outcomes showing how the strategy is applied across different business models.

Treatment Search Campaign Structure
HEALTHCARE SEARCH

Treatment Search Campaign Structure

Campaigns are separated by treatment intent, with tighter search themes, matching ad messages and focused pages instead of sending every patient to a generic clinic homepage.

OUTCOMEBudget is concentrated around commercially relevant patient searches with calls, forms and WhatsApp actions measured separately.
High-Intent Industrial Search Campaign
B2B SEARCH

High-Intent Industrial Search Campaign

Broad industrial traffic is narrowed into capability, process and application themes that match the language procurement teams and technical buyers actually use.

OUTCOMECampaign reporting can distinguish technical RFQ opportunities from broad research traffic.
Professional Services Search Funnel
CONSULTATION SEARCH

Professional Services Search Funnel

Commercial service terms, ad copy, landing-page positioning and the consultation form are built around one defined problem rather than a general company message.

OUTCOMESearch intent, page message and lead qualification work as one consistent consultation journey.
FAQ

Before you get started.

Do you manage our existing Google Ads account?+
Yes. We can audit and restructure an existing account or build a new account when starting fresh is more practical.
Do we need a separate landing page?+
Often yes. High-intent campaigns usually perform better when the landing page closely matches the search and ad message instead of sending everyone to a generic homepage.
How much ad budget should we start with?+
It depends on your industry, geography, search volume, average click cost and the economics of a new customer. We recommend a budget after research.
Can you track phone and WhatsApp leads?+
Yes. The website can be structured so forms, phone clicks and WhatsApp actions are measurable. Call-tracking options can also be considered where appropriate.
When should we expect results?+
Search campaigns can generate activity quickly, but useful optimisation depends on enough conversion and lead-quality data to make decisions.
LET'S TALK

Discuss Google Ads.

Tell us about your current website, campaigns or growth goal. We’ll recommend the most useful next step.

START A CONVERSATION

Start the conversation.

We’ll respond with the next practical step.

🔒 We respect your privacy. No spam, ever.
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